MarginShock

Fuel surcharge email templates

Email is the best channel for recurring and repeat customers: it gives you room to explain, it leaves a written record of the notice, and customers can reply with questions. Here are three versions to match your relationship with the customer.

01 · Standard

Template · review before sending

Subject: A temporary fuel surcharge starting [date]

Hi [Customer name],

Fuel prices have risen sharply this year, and fuel is one of the largest costs of every [job/visit/delivery] we do for you. Rather than raise our base prices, we're adding a temporary fuel surcharge of $[amount] per [job] starting [date].

The surcharge covers only our added fuel cost, nothing more. We'll review it every [month] against the U.S. average diesel price and reduce or remove it when fuel comes back down.

Thank you for your business. If you have any questions, just reply to this email.

[Your name]
[Company] · [Phone]

02 · Short

Template · review before sending

Subject: Fuel surcharge from [date]

Hi [Customer name],

Because of higher fuel prices, a temporary fuel surcharge of $[amount] per [job] will apply from [date]. It covers our added fuel cost only, and we'll remove it when prices come down.

Thanks for your business,
[Your name], [Company]

03 · Formal (commercial accounts)

Template · review before sending

Subject: Notice of temporary fuel surcharge, effective [date]

Dear [Contact name],

This letter is notice that, effective [date], [Company] will apply a temporary fuel surcharge to [service] provided under your account.

The surcharge will be [x]% of the [service/transportation] charge (approximately $[amount] per [job]). It is calculated from the U.S. Energy Information Administration's weekly average retail diesel price and recovers only the increase in our fuel cost above $[base]/gal. We will review it [monthly] and reduce or remove it as the published price falls.

Please contact me at [phone/email] with any questions.

Sincerely,
[Your name]
[Title], [Company]

(FAQ)

Email questions

01What subject line should a fuel surcharge email use?

Be plain and specific: 'A temporary fuel surcharge starting [date]'. Avoid vague subjects like 'Important update', which read like spam and hide the news.

02Should I apologize in the email?

A brief thank-you works better than an apology. You're recovering a real cost, not doing something wrong. Explain it clearly and thank them for their business.

03Should I email every customer at once?

For recurring customers, yes, so everyone gets the same notice period. One-off customers can simply see the surcharge on their quote.